
Image by ronwooduk via Flickr
Although it’s not something I really have to worry about, the subject of numbers is always going through my mind. I have been in the event business for a very long time and have been involved in one way or another in literally hundreds and hundreds of events over the years. These days I don’t organise big events any more I just perform at them. However, I do appreciate how important it is for those in charge to get as many people to come along as possible. If nobody comes then its not been a very good event and nobody wants that. I am therefore writing once again about ways to get more people to attend your event.
In this article I’d like to put forward the idea of “asset management”. By assets I’m referring to anything you are going to be bringing in specifically for the event. All events have a budget of some kind. Some are quite healthy and others meagre. Decisions will have to be made about how to spend the money. What are the essentials that are going to have to be paid for and what can be borrowed, donated or done without.
Too often organisers do not make the most of their assets. Posters will go up, the local press will be informed and someone might contact the radio. Fliers are dished out all over the place. A lot of effort is going into putting the word out and promoting the event but often there is not much detail. It’s just another Fun Day, Fair or Gala etc. Why not tell people more about what is going to be happening.
Perhaps your local butcher who happens to make the best pork pies in the world is coming to your show. I would mind betting there are a lot of pork pie lovers who would just love to come and sample his delights.
You might have a Fun Fair coming with the very latest motion simulator or the highest inflatable slide in the world. This could be a great crowd pullerĀ but if your poster or advertising just says ” Fun Fair ” it doesn’t mean too much.
You might be hiring in a children’s entertainer. It could even be me ( I hope so ). Don’t just put Punch and Judy or clown or children’s entertainer on the advertising. Give more information about who is coming and what they will be doing. Make it interesting. Tap into the popularity of your entertainer, use them to help increase your gate.
In summary I do feel that event organisers are missing a trick by not making the most of their suppliers. If there is a story to tell or they are well known or they have something special on offer then do make the most of it. Let people know and I’m sure it will help to increase attendance.
I hope this gives food for thought. Post any remarks or questions in the comments box below and please do feel free to advertise your event on our site using the ADD NEWS tab above. Good luck!

Jolly Good Productions
How To Get More People To Attend Your Event
Children’s Entertainer Tent | What Type, What Size?
Punch And Judy And Why Size Matters!
Family Fun Day Entertainment Tips | Site Layout
How To Plan A Charity Or Community Event With No Funding
Time Planning Tips
Outdoor Events | Do I Need A Wet Weather Plan ?
How To Attract Attention To Your Stand
Kid’s Shows Inside Or Out?
Party Tips For Mums And Dads
Free Business Directory
Yorkshire Punch And Judy Man
How To Build A Beach At Your Event
Race Night Tips | Running The Tote
Children’s Entertainer | Right And Wrong Way To Book
Circus Workshop Plan For An Event
Our Favourite Crepe Man
Jolly Good Productions Links To Main Pages
Why You should Never Forget Your Trousers
How To Draw Attention To Your Store Opening
CRB Checks, What Are The Rules?
In Store Entertainment That Works!
Balloon Decoration Tips For Your Wedding Reception
Independant Safeguarding Authority Rules Announced
Children’s Entertainment Can Be A Real Hoot
Eye Catching Entrances
Bouncy Castle Safety
Face Painting | Event Planning Tips
Great Yorkshire Show Is Expensive!
Jolly Good Fun At RAF Waddington
Face Painting | Teamwork Counts!
Theme Party Ideas
Why Hire a Professional Face Painter?
Face Painting Course | July 2012
Ripon Seaside Day 2011
Newbiggin Maritime Centre | Seaside Day
Measuring Job Satisfaction
Beamish Museum, Georgian Fair 2011
Why Do We Like Clowns So Much ?
Balloon Santa Claus
How To Learn Face Painting
Face Painting, Leamington Spa
Face Painter, Kenilworth
Face Painter, Birmingham
Face Painter, Warwick
Face Painter, Coventry
Stilt Walker Feedback
Christmas Show For Your Xmas Party
Northfields Shopping Centre, Birmingham, Fun Day
The Buck Inn, Maunby
Hold An Eagle Owl For Three Pounds
Hire A Vintage Fairground Ride
Chuckle The Clown | Interview
The Boy Who Wanted To Be A Clock
Steve Martin – The Great Flydini
Motivational Workshops
Bags Of Fun
Race Night Race Card Example
The Secret Millionaire
The Ripon Hornblower
Shooting Gallery With Moving Targets!
Advertise Your Event For Free
Line Dancing Classes in Bedale, North Yorkshire
Traditional Amusements | Chair O Plane Ride
Children’s Encyclopedia Britannica Problem | Help Wanted
Holiday Club Ideas | Magic Day
Close Up Magic Or Acting?
Brain Teaser | Psychopath Test
Beginner Face Painting Course
Is Twitter A Complete Waste Of Time?
Prescot Shopping Centre
West Witton Gala | Wensleydale
Punch Fan Finds Fun Come Rain Or Sun!
Punch And Judy Show Shocks Adult Audience
Punch and Judy in Durham
Birthday Party Magic
Thornaby’s Hidden Secret
Memory Games Do Work
Hunt The Letter
Christmas Puppet Show
Hawes Gala 2012 Was No wash Out!
Christmas Eve Show, Richmond, North Yorkshire
Line Dancing Classes
Learn Ballroom Dancing, Latin And Sequence Dancing At Snape Institute
Zumba, Why Is It So Popular?
Malton Show 2015
Mr Punch | Breaking News!
Do You Suffer From Wind?
After Dinner Speaker Chuckle The Clown
Alnwick Lions Family Fun Day
Good Old Fashioned Fun!
Cyrenians at Blagdon Estate
Victorian Punch and Judy Show
Related